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Murder in the Cathedral Part I (up to …
Auschwitz and Birkenau Concentration Camp Photo Essay. My trip Auschwitz and in the cathedral questions, Birkenau came about by accident. I met a group of MBA students from the US,China,Poland, and thesis, Germany at murder questions my hostel. They were on pay for someone to write, a cultural tour as part of their program and cathedral questions, invited me to join them since they had an my career extra spot on their tour. As I was planning to in the cathedral go anyway, and enjoyed their company, I decided to join. I had no idea how this #8220;tour#8221; would not only change my perspective on the Holocaust, but my perceptions of myself as a person. It#8217;s taken me almost a year and a half to produce this piece because of the emotional and moral confusion I have with this subject matter. Someone An Essay? I plan to essay questions write about that soon. But in the meantime, I#8217;ve compiled what I hope will be a brief introduction to e government writing what guest can expect when visiting Auschwitz and Birkenau in Poland. Arbeit macht frei (Work makes you free) Auschwitz Entrance. As soon as you step off your bus the history hits you.
I don#8217;t care if you#8217;ve never heard a word about the Holocaust, you#8217;ve seen these images your entire life. Murder In The Cathedral? Auschwitz is part of our western identity and one feels it instantly. It#8217;s heavy. It#8217;s dark. And yes, it#8217;s emotional. Homer Odyssey Thesis? Preservation efforts here are nothing short of spectacular. From the in the cathedral essay questions, imposing gates, to the uniform barracks hiding heartbreaking interiors, historians and development letter, architects have preserved it all well. Prisoners were told #8220;Work Will Set You Free#8221; by the Nazi#8217;s and murder, emblazoned on the entrance gate. A lie which changed the face of the world. Someone? Auschwitz Barracks and Wire Fences. Holocaust Survivor returns to Auschwitz for the first time.
I met this gentleman and his grand daughter outside the former barracks. Murder In The? I left the university dissertation, #8220;Block of Death#8221; a bit early and they were standing outside. We began chatting about the cold and I was told he was one of the survivors on his first visit back. His strength and murder essay, character spoke to me. Master Thesis? He didn#8217;t speak much as his English was poor but meeting him and hearing his brief story was special. Out of respect I decided not to essay photograph his face as I didn#8217;t think to e government master thesis ask him for in the cathedral essay questions, permission given the gravity of his personal visit. Barracks in master writing Auschwitz Vorsicht Sign and murder, Fence at Auschwitz Confiscated Luggage at Auschwitz Holocaust. Inside Auschwitz I, personal items of former prisoners are on display. HAIR, Luggage, clothing, and prostheses are just a few of the syllabus harvard, items you#8217;ll see. It can be a bit overwhelming once you see the cathedral essay, sheer amount of items the Nazi#8217;s confiscated. Once you realize the luggage has names on them, you begin to e government master thesis imagine the live behind those names.
Who were they? Were they rescued? An internal struggle to understand what happened here. Murder In The Questions? Unfortunately this leads you to more questions. Confiscated Shoe Display at Auschwitz Holocaust Prostheses and supports at Auschwitz Holocaust. The most heart breaking site is easily the gas chamber. Word#8217;s really can#8217;t express the extreme cold, grief, and marketing manager, fear that still lingers in the air here.
These walls still have the fingernail marks from people clawing at them as they choked on Zyklon-B gas. In The? It would take up to 20 minutes in the winter for homer odyssey, everyone to die, choking on poisonous gas while watching those around them die. Bodies later being removed and essay, burned by other prisoners. Photographing this place, knowing it#8217;s history, is difficult. I wanted to educate and show those who can#8217;t visit, what it#8217;s truly like. But I found myself lost in thought most of the time.
Wondering what these victims last thoughts were. What scare still haunted the someone, survivors. As a former soldier, what would I have done if order to cathedral essay kill innocent people? Questions that still haunt me. Gas Chamber Furnace at Auschwitz Holocaust Urn with ashes from Holocaust Gas Chamber Victims.
Gas Chamber Furnace Chimney Auschwitz Holocaust. Zyklon B Gas Auschwitz Holocaust. Somethings should NEVER be on postcards. Writing Syllabus Harvard? An empty canisters of Zyklon-B, that killed thousands each, are at the top of that list. Not sure why Auschwitz has a gift shop selling such items. Auschwitz I houses many sculptures and recreations that not only murder in the cathedral questions, depict the camp, but also the writing syllabus, suffering of it#8217;s prisoners.
The graphic details are on full display and murder questions, I must warn you, some of the images you#8217;ll see are graphic to say the least. Particularly for American#8217;s. One of our greatest sins as a country is censoring the more graphic images of war. People in the west need to see what truly happened. See what war, torture, famine, and pain truly are. Our privilege has bred ignorance and that ignorance needs to end before places like Africa, where genocide is happening TODAY, spirals into another Holocaust. Sculpture by Mieczyslaw Stobierski, at Auschwitz, called #8220;Starvation#8221;. Business Development Cover? Sculpture by Anna Raynoch-Brzozowska, called#8221;Mother and Child#8221;. Auschwitz-Birkenau Memorial Starving Children Images Auschwitz-Birkenau Starvation Photo Auschwitz-Birkenau Victims of murder Experiments Roma children Josef Mengele Dr Death. Prisoners at homer Auschwitz weren#8217;t only Jews.
5 million non-Jews were killed during the Holocaust which included Roma, Jehovah#8217;s Witnesses, Homosexuals, and the disabled. Furthermore, Hitler instituted a sterilization program targeting mixed raced German children. In his manifesto, Mein Kampf, he wrote “The mulatto children came about through rape or the white mother was a whore. In both cases, there is not the slightest moral duty regarding these offspring of a foreign race.” These children were know as the #8220;Rhineland Bastards#8221;. He blamed the Jews, like pretty much everything else, for this as well. #8220;Jews were responsible for bringing Negroes into the Rhineland, with the ultimate idea of murder in the cathedral questions bastardizing the white race which they hate and thus lowering its cultural and university, political level so that the Jew might dominate.#8221; The influx of African#8217;s came from the French Allies after WWI when they brought in African soldiers. Hitler created #8220;Commission 3#8221; which was tasked with the forced sterilization, usually without their parents consent by kidnapping them, of in the questions these children. Auschwitz prisoner booking card. Auschwitz Male Prisoner Photos Auschwitz Women Prisoners Photos Auschwitz-Birkenau Child prisoner cards Block 10 where victims of Dr.Carl Clauberg lived. Wilhelm Friedrich Boger was one of histories most diabolical men. Many place the business cover letter, atrocities of the Holocaust at Hitlers feet.
And of course they should. Murder In The Cathedral? Butt it was the people under him that truly were the architects of torture and murder. Boger invented the infamous #8220;Boger Swing#8221;. #8221; A prisoner would be brought in for “questioning,” stripped naked and bent over the bar, wrists manacled to ankles. A guard at one side would shove him—or her—off across the chamber in a long, slow arc, while Boger would ask “questions,” at syllabus harvard first quietly, then barking them out, and at the last bellowing. At each return, another guard armed with a crowbar would smash the victim across the buttocks. As the essay, swinging went on and on, and the wailing victim fainted, was revived only to faint howling again, the blows continued—until only a mass of bleeding pulp hung before their eyes.
Most perished from the ordeal; some sooner, some later; in the end a sack of bones and flayed flesh and fat was swept along the shambles of that concrete floor to be dragged away#8221;. This from testimony by e government master thesis writing, his former secretary Frau Braun at murder in the essay Bogers eventual trial. Wall of Death at Auschwitz Memorial Rudolf Hoess, the Commandant of Auschwitz, was hanged here on April 16, 1947. Auschwitz Gallows Auschwitz-Birkenau Train Yard. The Game of Death. I wasn#8217;t aware that there were THREE Auschwitz main camps. Pay For Someone An Essay? Birkenau was the second one and the first built solely for the #8220;Final Solution to the Jewish Question#8221;.
The sheer scale of this place really drives home how massive of an operation this was. Being the inquisitive fellow I am I asked my guide how did the Nazi#8217;s keep this a secret from the US and Brits. I was informed that they didn#8217;t. The US and Brits KNEW about murder cathedral questions, this before we went to war and did nothing. Now I haven#8217;t been able to confirm this but at the time it blew me away. Let#8217;s just say at the time my #8220;pre programmed#8221; perception of the US war machine certainly was dinged.
Deutsche Reichsbahn Auschwitz-Birkenau Train car that carried prisoners to homer odyssey Concentration Camps Auschwitz-Birkenau Memorial Auschwitz-Birkenau Memorial wreath Auschwitz-Birkenau memorial Tombstones. You may notice the stones on top of murder in the cathedral questions these memorial headstones and on the train cars moorings. Although in Christianity it#8217;s common to lay flowers, some Jewish people believe at to be a Pagan ritual and thus leave stones. This is why you rarely see flowers in Jewish cemeteries. Auschwitz II Birkenau Guard Tower and Sign Holocaust Auschwitz-Birkenau living barracks for prisoners. Concentration Camp Holocaust Auschwitz-Birkenau Toilet in Concentration Camp. Holocaust Auschwitz-Birkenau Concentration Camp Prisoner Barracks. This was one of the master writing, most difficult places I#8217;ve photographed and rightfully so. I place no judgement on those whom don#8217;t, but most will have a very emotional experience here if their being honest with themselves. Murder? Death is inevitable. Unfortunately the existence of evil is as well.
What took place here is still debated today with many on both sides of the conversation using assumption and conjecture to further their narratives. But a few things are fact. Millions of people died at these camps because of their race, religion, or sexual orientation. An Essay? Not fighting for their country or family. But for existing. Any human being that cares about life should understand what#8217;s so very wrong with that. Have you been to Auschwitz? What was your experience?
If not would you go? Por supuesto que quisiera ir a ese lugar a quemar muchos de mis recuerdos, a liberar muchos de mis fantasmas y quiza en el ultimo de los casos a perdonar. Sin embargo, los costes de aviones, hoteles, y mas estancia es muy alto para mi. Quien sabe si algun dia pasare esos lugares y expurgar. Be nice if they made something like that for black people in america and you got so effected emotionally.. Murder In The Essay? black man always crying over other races but his own.
Having empathy for another race doesn#8217;t negate one#8217;s emotion for their own. It#8217;s ridiculous and ignorant mentalities like yours which continues this #8220;us vs them#8221; cycle. If you#8217;re looking for segregation rhetoric this isn#8217;t the site for you. Instead of marketing business making ignorant comments how about murder questions, you put that effort into getting #8220;something like that for black people#8221; put together? Nahhhh. Essay? Easier to murder cathedral questions be an internet smart ass. When you were talking about the someone, targeted minorities it was a little off for me.
I#8217;m sure the murder essay questions, Nazis didnt like Mulatto people, but the sterilization program was mainly for Slavs, as Hitler imagined that, he would steralize the my career plan essay, population of Eastern Europoe so that the Aryan race woulde have more living space #8220;Lebensraum#8221;. Mainly the Poles, Ukraniens, Russians. I dont know if the in the questions, Mulatto aspect was more interesting for you because it has a black connection, but a lot of people forget how much Nazis targeted Slavs. As an Eastern European i am not offended, becase were just having an interesting conversation, but i thought i should still write it. The extent of the dissertation, Nazi#8217;s hatred extended to many groups. You#8217;re correct. Many also forget how they treated the Roma peoples as well.
Especially those in murder questions central and eastern Europe whom still demonize them. I have been to Auschwitz/Birkenau and you#8217;re right about the emotional impact. In my experience people were subdued but talking, until they turned the to write an essay, corner into the barracks. The sign #8216;Arbeit Macht Frei#8217; sign came into view, voices were stilled, cameras put away and murder cathedral essay, walking slowed. It was no longer the marketing development letter, #8216;tourist trail#8217;. Your comment on the Allies knowing of the in the essay questions, atrocities but doing nothing was interesting. One of the reasons the British felt unable to #8216;go public#8217; was because of the successful #8216;black#8217; propaganda campaign of someone to write WW1. The British half truths and outright lies of that war made the even more horrific crimes of WWII difficult to report. Who#8217;d believe them? #8220;Oh!
What A Tangled Web We Weave When First We Practice To Deceive#8221; One reason why the British propaganda of the next big war was, by and large, of the essay, #8216;white#8217; variety, with a little #8216;grey#8217;. I am a Briton by the way. E Government Master Thesis? My father in law was Polish and came from Silesia, hence the in the essay, visit. Everyone who has the opportunity should visit. As someone once said, #8220;it starts with a racist joke, it ends at Auschwitz#8221;.
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Les Choristes : essai d’interpretation sociologique. Sommaire des nouveaux numeros. Votre alerte a bien ete prise en compte. Vous recevrez un email a chaque nouvelle parution d'un numero de cette revue. Erreur lors de l'enregistrement de votre alerte. Vous avez deja enregistre cette alerte.
Vous pouvez gerer vos alertes depuis le menu Mon cairn.info. Comment analyser sociologiquement une image ? Il n’existe pas – encore – de methode pour ce genre d’analyse, affirme Sylvain Maresca, qui en profite pour faire de cette lacune une des causes expliquant la « cecite » des sciences sociales   S. Murder Essay! Maresca, La photographie, un miroir des sciences. Pay For Someone! . Murder Essay! Et pourtant, poursuit-il, le sociologue aurait beaucoup a dire sur l’image sous toutes ses formes, n’en deplaise a Nathalie Heinich, pour qui l’?uvre d’art, analysee seule, n’est pas en soi un objet sociologique   « Risque d’hegemonisme, adoption spontanee du point. University Dissertation! . In The Essay! A l’occasion du cours « Cinema et societe », organise dans le cadre de la licence de sociologie de l’Universite d’Evry (promotion 2004-2005), nous avons donc decide de tenter une experience : il s’agissait de tester une des rares methodes d’analyse, en l’occurrence celle d’Alain Malassinet, et de l’adapter a notre objet afin de mener une « analyse sociologique de l’image cinematographique ». C’est en 1979 que le sociologue Alain Malassinet publia une etude intitulee Societe et cinema. Pay For To Write An Essay! Les annees 1960 en Grande-Bretagne : essai d’interpretation sociologique . Cathedral! Son hypothese etait la suivante : « Le succes d’un film est revelateur. University Dissertation! Il nous fournit un indice sur l’etat d’une societe dans son ensemble, et il offre au sociologue comme un miroir, plus ou moins fidele, de cette societe   Paris, Lettres modernes, 1979, p. Murder In The! 45. Creative Writing Syllabus! . Cathedral Essay! » Sa methode consistait a analyser sur dix ans les dix meilleurs scores du box office, et a les mettre en parallele avec les grandes mutations de la societe britannique des annees 1960. Creative Harvard! Prolongeant Malassinet, nous sommes donc partis des dix succes cinematographiques francais en 2004   Les dix titres etaient : 1. In The Cathedral Questions! Les Choristes : 8 573 906. Homer! , puis de son champion si particulier, Les Choristes , un film qui connut a la surprise de tous quelque 8,5 millions d’entrees. Essay Questions! Au-dela des themes traditionnels de l’education, de l’autorite et de la nostalgie, souvent debattus   Voir en particulier le travail de Jean-Pierre Garnier. Homer Odyssey Thesis! , une lecture approfondie permet de degager d’autres axes d’analyse, bien moins evidents et consensuels qu’il n’y parait.
Les Choristes (de Christophe Barratier) reprend tres exactement la structure, le scenario et parfois meme les dialogues d’un autre grand succes du box office (plus de cinq millions d’entrees), celui-la de 1945, La Cage aux rossignols (de Jean Dreville, avec Noel Noel). In The Cathedral Essay Questions! Malgre soixante ans d’ecart entre les deux films, la version 2004 est une copie tres proche de l’original, avec de nombreuses scenes reprises quasi a l’identique. An Essay! Dans un remake aussi fidele, les differences, meme infimes, nous ont semble essentielles a analyser. Cathedral Questions! Ce sera d’ailleurs le point de depart de notre methode : en quoi les evolutions de 2004, par rapport au film de 1945, nous offrent-elles un « miroir », pour reprendre l’expression d’Alain Malassinet, de cette societe qui a plebiscite ce remake   Dans son texte precite, Jean-Pierre Garnier part de. My Career Development Essay! ? En premiere lecture, certaines modifications apparaissent tres nettement dans le scenario meme du film : le heros, qui se mariait a la fin en grandes pompes a l’eglise en 1945, part desormais dans un car avec un orphelin qu’il va adopter, contre toute logique. In The! La mutation de la famille et un rapport radicalement different a la religion y sont evidemment pour quelque chose. Marketing Cover! Plus interessant, la prise de conscience collective, suite a la publication du roman du pion dans un journal de 1945, laisse place a une lecture individuelle des memoires de Clement Matthieu en 2004, sans aucune consequence sur le pensionnat ou sur la trajectoire du pion. Murder In The Questions! Le film de 1945 montrait une reconnaissance de la societe envers Clement Matthieu, via le best-seller qui lui apporte gloire, fortune et amour (il peut enfin se marier a sa belle promise), tandis que le journal intime de 2004 reste dans un carton jusqu’apres la mort de Matthieu, pour n’en ressortir qu’avec la lecture solitaire ou presque de Morhange. Dissertation! Entre-temps, Clement Matthieu, « pion au chomage » (derniere ligne du journal), n’aura jamais « cherche a se faire connaitre », raconte Pepinot, fils adoptif de Matthieu. Murder In The Essay! Enfin, le feu accident (la colere divine de la foudre) de La Cage aux rossignols se transforme en main vengeresse du delinquant irrecuperable, ajout majeur de la version 2004.
Autant de modifications, infimes au regard de la similitude globale, mais qui vont orienter notre analyse selon trois axes : la place de l’enfant, le role de l’institution, et la question des inegalites – ou comment faire glisser les inegalites sociales vers des inegalites « naturelles », et donc legitimes et indiscutables. De 1945 a 2004, l’enfant est devenu un individu a part entiere. Thesis! Du moins, c’est ce que nous exposent les changements flagrants de mise en scene et de structure du film. Murder Cathedral Essay Questions! Alors que La Cage aux rossignols (la modification du titre, aussi, est revelatrice) debute par la vie du pion apres le pensionnat, puis presente en flash back son arrivee au pensionnat, accueilli par un adulte, le pere Maxence, Les Choristes nous plonge d’emblee du cote des enfants : l’ex-enfant Morhange, au moment ou sa mere decede (!), ou encore l’arrivee du pion Clement Matthieu au pensionnat, ou il rencontre en premier lieu un enfant, Pepinot, avant de voir le pere Maxence, son seul accueil de La Cage aux rossignols . Aux « enfants » de 1945, indifferencies dans la masse (voir le nombre tres important de plans larges dans le film), repond l’enfant-personne, l’enfant-individu de 2004 : les gros plans se multiplient sur des figures typees et facilement reconnaissables, tandis que leurs personnalites, leurs histoires et leurs paroles sont mises en avant. University! La mise en scene de Barratier reproduit, de maniere inconsciente, une conception de l’enfant, personne et individu, tres eloignee des mentalites de 1945. Autre modification concernant les enfants : leur designation et leur rapport a la violence. In The Cathedral Essay Questions! En 1945, le pere Maxence previent tout de suite le pion : ici, ce sont des « mauvais gars », des vagabonds, des delinquants, des gamins de 10-15 ans, mais « pires que les grands ». Creative Harvard! Soixante ans plus tard, lorsque Gerard Jugnot pose la meme question au pere Maxence, ce dernier se retourne et lui repond : « on murder in the essay ne vous a pas dit ? », suivi d’un long silence enigmatique, et pour le moins inquietant. Meme facon de faire quand il s’agit de filmer les rares actions violentes du film : 1945 nous montre sans souci la plaie du pere Maxence sur l’?il, alors que l’accident de 2004 n’est montre qu’a travers le regard du directeur sur la plaie, impossible a voir. Pay For Someone An Essay! « Ah quand meme », s’exclame-t-il en se detournant, visiblement degoute par la blessure   On verra pourtant cette blessure plus loin, dans l’infirmerie. In The Essay! . Odyssey! Lorsque Clement demande a l’homme qu’il remplace la raison de son depart, le pion de 1944 repond un « j’en ai marre », mais celui de 2004 nous montre, de tres loin dans l’image, son bras avec un simple commentaire : « Dix points de suture. Murder In The Cathedral Questions! Un coup de ciseaux parce que j’avais confisque ses cigarettes a Mouton ».
Placer la violence hors champ permet au realisateur d’en amplifier l’impact : les cineastes savent fort bien que l’imaginaire du spectateur est souvent plus impressionnant et plus efficace que le plus gore des maquillages. Someone! D’autant que ce hors champ du film renvoie au hors champ social et que le spectateur n’aura aucun mal a classer ces deux actes dans la longue litanie qui circule, en boucle, sur ses ecrans de television. In The Essay! De maniere tres claire, le delinquant des Choristes est le delinquant mediatique. Manager Letter! On se rend compte que le film propose d’ailleurs un decalage tres interessant entre le son et les images a ce sujet : le son decrit des etres violents et sanguinaires, l’image des enfants plutot attachants, turbulents, mais somme toute assez calmes. La Cage aux rossignols finissait par une prise de conscience collective et une reponse immediate de l’institution face au « mouton noir » incarne par le mechant directeur de pension. In The Cathedral Questions! Dorenavant, 2004 met en avant l’individu, l’initiative personnelle, et non plus le collectif. Creative Syllabus Harvard! Le film expose ainsi la « fin » apparente de l’institution, ou plutot son desengagement net, et une prise en charge non plus globale, collective, mais realisee par un individu seul – prise en charge presentee comme preferable, meme si elle est aleatoire.
Car ce que l’on peut deduire du film, c’est que l’institution n’a pas a regler ce genre de problemes, qui ne sont pas de sa competence. Murder In The Cathedral Essay! La reponse apportee est celle de la repression (le fameux « action reaction », ajout contemporain), seule action facilement generalisable et generalisee, la ou l’aspect « prevention », incarne par Jugnot, reste bien une volonte individuelle, mais certes pas une volonte et une mission collective. D’ailleurs la « vraie » reussite, celle qu’encense le film, ne reside pas du cote du directeur, soit du cote de l’argent, mais au contraire dans le don de soi desinteresse. E Government Thesis Writing! Le pion est la figure cle de l’engagement, voire quasiment du benevolat : pas de 35 heures ici, mais un travail permanent, sans frontiere franche – voir quand il compose le soir dans son lit pour le lendemain, alors que le pion de 1945 y redige juste son journal intime, plus tard le recit de son aventure. Murder Cathedral Essay Questions! Resultat de cet engagement personnel, « volontaire » : un Jugnot qui trouve dans son travail un epanouissement total. Master Writing! L’argent pervertit tout… Cerise sur le gateau, ca fonctionne, dans le sens de l’institution cette fois. In The Essay! En marge du systeme, l’experience de Jugnot est recuperee par le directeur quand il s’avere que, « grace a la chorale », la delinquance diminue. Dissertation! Le directeur en profite pour tenter de decrocher sa medaille, tandis que Clement Matthieu, de l’autre cote, profite d’une semi-liberte artificielle pour se remettre a la musique et assouvir ses ideaux.
L’equilibre de la pension est donc preserve via un principe d’illusion classique : ces moments de cohesion du groupe detournent les enfants de leurs conditions de vie precaires, qui ont donne lieu precedemment a de belles revoltes cinematographiques – Zero de conduite en tete. Murder In The Cathedral! Alors que le pion tente de leur procurer un moment de liberte, la chorale sert au final des buts opposes, et permet un asservissement de tous sans heurt. Marketing Development Manager Cover Letter! Car ici, la revolte n’aura pas lieu, pas meme l’ombre d’une contestation : la chorale habitue les enfants a respecter une hierarchie sociale – l’elite Morhange, face auquel on in the cathedral essay questions ne peut rivaliser, la masse, classe moyenne passive, et au bout de la chaine le manuel, dans le role du pupitre (d’ailleurs seul enfant « de couleur » dans le film de 2004). Pay For Someone To Write An Essay! Cette experience « liberatrice » les entraine a accepter sans faille une division sociale du travail, justifiee par une hierarchie de fait incontestable. Car la chorale, centre du film, est tout sauf une entreprise philanthropique, malgre les apparences. In The Essay! Il y regne le culte de la competitivite et de l’excellence.
Il n’y a pas de place pour ceux qui ne repondent pas aux criteres, et qui sont donc exclus du systeme et relegues au niveau d’objet, comme le petit garcon qui sert de pupitre. Marketing Business Development Letter! L’important n’est pas de participer, loin de la, mais d’etre le meilleur. Murder Cathedral Essay! Ce qui se confirme dans la sequence cle entrainant la comtesse, qui finance le pensionnat, a la « rencontre » de la chorale. E Government Thesis Writing! Elle n’est certes pas venue encourager une « experience pedagogique innovante », mais elle vient au contraire apprecier l’excellence de la representation. In The Cathedral Questions! Ce n’est pas parce qu’ils chantent qu’elle vient voir les enfants, mais parce qu’ils chantent bien « contre toute attente ». E Government Thesis Writing! A ce titre, la rencontre entre les classes sociales n’aura pas lieu. Murder Cathedral Essay Questions! La comtesse a en face d’elle les codes et les normes de son monde, codes qu’imitent d’ailleurs bien difficilement les enfants : des fleurs et des compliments, des habits du dimanche, une chorale dans une eglise ou encore La Nuit de Rameau, pas forcement un « standard » parmi les « classes populaires ». Le film deplace donc clairement la question des inegalites : elles ne sont plus sociales, mais naturelles   Ou le principe de l’illusion, au sens de Clement Rosset. Marketing Business Development Manager Letter! . Murder Essay Questions! Toute lutte est donc inutile. Marketing Business Development Cover Letter! Morhange est bon des le debut, don inne, alors que le pupitre aura beau travailler, il ne saura jamais chanter. In The Questions! Idem avec Mondain, le mechant du film : il sera mechant du debut a la fin, et irrecuperable par la societe. Business Development Manager! Il n’y a qu’a regarder son visage, face a celui de Morhange pour s’en convaincre. Murder Questions! Le determinisme est omnipresent, sans echappatoire, comme lorsque le directeur decide de punir a l’aveuglette un enfant et que Matthieu, nouvellement arrive, designe Boniface, manifestement non coupable aux yeux de tous – trop beau pour cela… Idem lorsque Mondain est innocente du vol d’argent : « si Mondain n’est pas coupable aujourd’hui, il le sera une autre fois.
On ne peut rien pour ce genre d’individu », declare, premonitoire, le directeur. Development Essay! Sequence suivante : le pensionnat brule, vengeance de Mondain. Pourtant, pourrait-on objecter, l’ascenseur social fonctionne bien : Morhange, « malgre » son origine et sa mere celibataire, s’en sort, lui. Cathedral Essay! Qu’importe des lors que le destin des autres pensionnaires soit passe sous silence, il incarne a lui seul la « revanche » de ces enfants, et surtout pas d’une classe. Dissertation! Ce n’est d’ailleurs pas n’importe quelle reussite sociale qu’on nous propose en ouverture du film, puisque Morhange est desormais un chef d’orchestre reconnu internationalement : New York, rien que cela. Murder In The Cathedral Essay Questions! Le sacrifice de Matthieu, puisque sacrifice il y a, au sens religieux du terme, ne sera pas vain et justifie cette entorse au systeme, derriere son apparente remise en cause. E Government Thesis Writing! L’art ne sauve pas Morhange.
Bref, la lutte des classes est morte et enterree, ne reste plus que la lutte de l’individu. Cathedral Essay Questions! Meme le pion « roule » pour lui : il ne fait pas confiance au collectif (ses trois collegues, restes sur place, feront licencier le directeur, pas lui), mais a ses actions personnelles, qu’il ne cherche pas a etendre, surtout pas pourrait-on dire. Master Writing! Deresponsabilisation collective, mais responsabilite individuelle. La grande difficulte, a ce stade d’analyse du film, est d’elargir ces premieres remarques. Murder In The Cathedral! Prenons par exemple la question du deplacement des inegalites : si on my career development plan accepte que ce theme est ainsi traite dans le film, qui parle ? Est-ce le realisateur qui percoit la societe contemporaine de la sorte ? Est-ce, de maniere totalement consciente, une production d’idees vehiculees aujourd’hui ? Est-ce au contraire le spectateur de 2004 qui recoit le film sous cet axe ? C’est cet aspect de la reflexion qui nous semble le plus interessant. Cathedral Questions! Que le realisateur ait voulu ou non, de maniere consciente ou non, faire figurer ces themes, peu importe, et la reponse a ces questions ne sera jamais entierement satisfaisante. Homer Odyssey! L’essentiel est qu’ils y soient, ou que, du moins, le spectateur de 2004 puisse les y trouver et trouver un echo a ses questionnements. Murder Essay Questions! En ce sens, un film, meme pris seul, meme independant des gros corpus d’etudes qui constituent les recherches d’Alain Malassinet, ou de l’historien Pierre Sorlin   P. Letter! Sorlin, Sociologie du cinema, Paris, Aubier Montaigne. Murder In The Questions! , est effectivement, comme l’esquisse en creux Edgar Morin, un excellent analyseur des representations qu’une societe se fait d’elle-meme. Creative Syllabus! Le miroir qu’offre le film n’est jamais un miroir fidele, mais un miroir deforme par un point de vue socialement construit.
Preuve s’il en est que l’analyse de l’image cinematographique reste un vaste champ d’analyse pour le sociologue, encore trop peu defriche, et qu’une reflexion methodologique de fond s’impose, trente ans apres les premieres pistes de Pierre Sorlin et d’Alain Malassinet. Maitre de conferences en sociologie a l’Universite d’Evry. S. In The Cathedral Questions! Maresca, La photographie, un miroir des sciences sociales , Paris, L’Harmattan, coll. My Career Development Essay! « Logiques sociales », 1996. « Risque d’hegemonisme, adoption spontanee du point de vue des acteurs, manque de langage de description specifique : autant de raisons de douter que la sociologie soit une discipline bien armee pour etudier de pres les ?uvres d’art », in cathedral questions N. Development Plan! Heinich, La Sociologie de l’art , Paris, La Decouverte, coll. Cathedral Essay Questions! « Reperes », 2001, p. Pay For Someone An Essay! 90. Paris, Lettres modernes, 1979, p. Cathedral! 45.
Les dix titres etaient : 1. E Government Thesis Writing! Les Choristes : 8 573 906 entrees ; 2. Cathedral! Shrek 2 : 7 141 481 entrees ; 3. Master Thesis! Harry Potter et le prisonnier d’Azkaban : 7 138 546 entrees ; 4. In The! Spider-Man 2 : 5 313 855 entrees ; 5. My Career Plan Essay! Les Indestructibles : 5 109 167 entrees ; 6. Murder! Un long dimanche de fiancailles : 4 380 797 entrees ; 7. E Government! Frere des ours : 3 567 214 entrees ; 8. In The! Podium : 3 559 786 entrees ; 9. University Dissertation! Deux freres : 3 325 541 entrees ; 10. Essay! Gang de requins : 2 970 170 entrees (chiffres CNC). Creative Harvard! Peut-on voir, dans cette petite selection, une « revanche » des classes moyennes ? Les Choristes, Harry Potter, Spider-man 2, Les Indestructibles, Podium, et meme le film d’animation Gang de requins, partent tous du « looser », issu des classes moyennes qui, en cachette, par ses actions, devient une « star ». Voir en particulier le travail de Jean-Pierre Garnier, « Les Choristes : un analyseur des nostalgies populaires », in in the essay questions L’homme et la societe , n° 154, octobre-decembre 2004. Dans son texte precite, Jean-Pierre Garnier part de l’analyse croisee de trois succes populaires et inattendus, Les Choristes , Etre et avoir , et Le Fabuleux Destin d’Amelie Poulain . On verra pourtant cette blessure plus loin, dans l’infirmerie, et de face cette fois-ci. Ou le principe de l’illusion, au sens de Clement Rosset (in Le Reel et son double , Paris, Gallimard, coll. E Government Writing! Folio Essais, reed.
1993), fonctionne bien : voir juste, mais tomber a cote dans les consequences ; on murder essay questions voit bien qu’il y a des problemes, mais on university en deduit que cela vient d’inegalites naturelles et non sociales. P. In The Cathedral Essay Questions! Sorlin, Sociologie du cinema , Paris, Aubier Montaigne, 1977. Comment analyser sociologiquement une image cinematographique ? Des que l’on s’interesse de pres a un ou plusieurs films, la question methodologique se pose. Master Thesis Writing! Pour analyser Les Choristes – grand succes de 2004, revelateur de certaines logiques sociales de la societe francaise cette annee-la –, nous acceptons le postulat d’Alain Malassinet et comparons le film avec son inspirateur direct, La Cage aux rossignols (1945). Murder Questions! Les differences entre l’original et son remake nous ont permis de questionner le film sous trois axes : la place de l’enfant dans la societe, le role des institutions, et le deplacement des inegalites sociales vers des inegalites « naturelles ». Odyssey Thesis! Mais jusqu’ou ces elements de base offrent-ils un miroir de la societe francaise de 2004 ? analyse sociologique du cinema remake methode Alain Malassinet enfant mise en scene inegalites sociales.
How to murder cathedral analyze a film, in plan a sociological way? As soon as we start to murder cathedral essay questions focus on pay for an essay one or many film, we find a methodological problem. In The! To analyze Les Choristes , number one in my career development essay the 2004 French box office and questions, so far, a mirror on creative writing syllabus harvard the French society of in the essay questions, 2004, according to someone an essay the theory of in the questions, Alain Malassinet, we choose to marketing business development letter compare this film with La Cage aux rossignols (1945). Murder Cathedral Questions! The differences between this original and dissertation, its remake allowed us to cathedral discuss Les Choristes within three axes: the university child in murder in the cathedral our society, the e government thesis writing place of the murder essay institutions, and pay for an essay, the end of the murder cathedral essay social disparities, replaced by my career development plan essay, natural disparities. Cathedral Questions! But do those few themes truly reflect the odyssey French society of cathedral questions, 2004? Cairn.info utilise des cookies a des fins de statistiques. Syllabus! Ces donnees anonymes nous permettent ainsi de vous offrir une experience de navigation optimale. Murder In The Cathedral Essay! En continuant votre visite vous acceptez de recevoir ces cookies. My Career Development Essay! Vous pouvez toutefois les desactiver dans les parametres de votre navigateur web. Murder Cathedral! En savoir plus.
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Analysis of murder in the essay, Pepsi-cola Co. Essay Sample. Introduction of Pepsi-Cola. PepsiCo, Inc. is currently one of the most successful consumer products company in the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in pay for to write an essay 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965.
This merger dramatically increased PepsiCo#8217;s market potential and murder in the essay, set the foundation for the company#8217;s tremendous growth. Today, Pepsi-Cola Company is pay for, a major division of PepsiCo#8217;s corporate structure. Pepsi-Cola Company now produces and markets a wide range of beverages to murder essay, retail, restaurants and food services in more than 191 countries and marketing development manager, territories around the murder in the cathedral questions, world and brings in annual revenue of $10 billion. There are 200 plants in the US and Canada, as well as, 530 plants throughout the rest of the world, that produces Pepsi-Cola#8217;s beverages. Since the creation of Pepsi-Cola in 1898, Pepsi-Cola Company has introduced 13 beverages that wear the master writing, Pepsi-Cola trademark.
Five of Pepsi-Cola#8217;s brand names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in annual revenue in consumer sales of $1 billion. In 1992, a partnership between Thomas J. Lipton and Pepsi was formed. This partnership produces, markets, and distributes Lipton Brew, Lipton Brisk and Lipton Fountain Ice-Tea. And in in the cathedral essay questions 1993, Pepsi Max a low calorie cola was created and introduced only for the international markets. Pepsi Max is now produced in over 40 countries and odyssey thesis, is the third largest-selling cola brand outside the US. In The Essay? PepsiCo is continuing to expand and introduce new alternative beverages in the market.
There are four alternative beverages that are currently being tested in our market today. Mazagran, a cold sparkling coffee based beverage, Aquafina, a bottled water, and a low fat milk shake called Smooth Moos. The latest beverage was launched on May 22, 1996 in Philadelphia. Pepsi-Kona, a new cola, is a combination of the Pepsi-Cola flavor and the Kona blend of coffee. PepsiCo#8217;s products are recognized and are most respected all around the globe. PepsiCo has attained a leadership position as being the world leader in soft drink bottling. Dissertation? The corporations increasing success has been based on high standards of performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. The Industry analysis based on environment scanning, how a company penetrates the market, market development and international opportunities, all this external environment will affect the company#8217;s penetration and growth.
Marketers must understand how that environment is murder in the essay questions, changing when assessing the best opportunities for their organization. 1. environment scanning. The marketing environment is made up of a microenvironment and a macroenvironment. The microenvironment consists of the actors close to the company that affect its ability to creative writing syllabus, serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. The macroenvironment consists of the larger societal forces that affect the microenvironment demographic, economic, technological, political, cultural and social forces. In The Questions? We look first at master thesis company#8217;s macroenvironment. The soft-drink battleground has now turned toward new overseas markets.
While once the United States, Australia, Japan, and in the cathedral, Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new #8220;hot spots.#8221; Pepsi are forming joint bottling ventures in homer these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. Demography is the essay questions, study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. After Pepsi analyses this environment, they chose the e government writing, largest segment of the U.S. population is aging (the baby boomers).
Economic environment consists of in the cathedral essay, factors that affect consumer purchasing power and spending patterns. Pepsi identified the dissertation, next generation look at ethnic products so they Target the each specific market with products and advertising designed around their wants. Technological environment forces that create new technologies, creating new product and market opportunities. Pepsi-Cola was founded in 1898 by a pharmacist who created a special beverage. Murder Cathedral? This soft drink a unique mixture of kola nut extract, vanilla and rare oils. Recently Pepsi innovated new products are one calorie soft drinks (Pepsi ONE) lighter colored soft drinks (Sierra Mist) Green product-smart spot and Lipton, Pepsi must keep on innovated new products to attract new generation. Political environment consists of my career development plan essay, laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.
One major problem though was John Leonard taking serious a television commercial that jokingly offered a military jet as a prize for 1 billion Pepsi points. So Leonard rounded up five investors to purchase enough points to in the essay, acquire the jet. Pepsi is now involve in a legal battle over this matter, even though the master thesis writing, Pentagon has stated it is not possible to buy one of the jets. In America the in the cathedral, company should careful to understand the law. Cultural and social environment is homer, made up of cathedral, institutions and other forces that affect a society#8217;s basic values, perceptions, preferences and behaviors.
American culture for the new generation is people want health and odyssey, ethnic things, so Pepsi provide going on this stage. 1.2.1 Company analysis. Marketers must understand the capabilities of the company, marketing managers must also work closely with other company departments such as top management, finance, research and development, purchasing, operations, and accounting. Murder Cathedral? All these interrelated groups form the business manager, internal environment. Currently PepsiCo competes in in the the soft drink segment of the global beverage market. While PepsiCo#8217;s soft drinks can obviously compete as a stand-alone product, it can also complement any snack or meal. PepsiCo#8217;s culture is informal and entrepreneurial. Their people are empowered to make the decisions necessary to grow the development manager, business. In The Essay? They seek to achieve outstanding results through innovation, long tern partnerships, and an open work environment that respects the odyssey thesis, individual and promotes personal and professional growth. 18.104.22.168 Company mission.
The company#8217;s mission is important to achieving company provide superior customer value and satisfaction. PepsiCo#8217;s overall mission is to increase the value of our shareholders#8217; investments through sales growth, investments and financial activities. PepsiCo believes their success depends upon the quality and value of their products by providing a safe, wholesome, economically efficient and a healthy environment for their customers; and by in the questions, providing a fair return to their investors while maintaining the university, highest standards of integrity. Unlike small companies, Pepsi have a lot of franchisees and investors, so the murder in the essay, company mission not only satisfy customers, but also care about investors. In other ways Pepsi recognize the social responsibility is university dissertation, important for the whole international society. Nowadays people care the environment and recycle products, so Pepsi issues providing safe, wholesome and healthy environment. Murder In The Cathedral Essay Questions? 22.214.171.124 Company SWOT analysis. A SWOT analysis, which identifies and lists the company#8217;s strengths and e government master thesis writing, weaknesses as well as opportunities and threats, can assist the manager in focusing on a strategy that capitalizes on strengths and takes advantage of opportunities, while avoiding threats and possibly redressing some weaknesses. The following table 1 shows the internal and external factors affecting the market opportunities for PepsiCo. This SWOT analysis also shows PepsiCo#8217;s internal strengths such as their experienced management team, a competitive product line, a global marketing realm, and the continuous efforts by their research and development to research trends in the industry and to be creative in exploiting those trends.
Some possible opportunities noted in the SWOT analysis are the growing markets for cathedral essay, specialized ethnic foods and marketing development, healthier food products. Another opportunity is that the income of consumers is murder in the cathedral, high enabling them to be less price sensitive, and convenience is becoming evermore important not only to the United States but to many countries around the world. Although PepsiCo has much strength, a few weaknesses lie in the fact that the company is so large and business manager letter, could possibly lose focus or have internal conflict problems. A few of the threats PepsiCo must stay aware of are the ease of replicability of its product line, the almost pure competition in pricing for its products, and murder essay questions, the quickness of technological advances causing existing products to my career development plan, be no longer the most advanced. Table 1: PepsiCo.
SWOT analysis. Internal Factors Strengths Weaknesses. Management Experienced, broad base of interests and knowledge Large size may lead to in the questions, conflicting interests. My Career Development Plan? Product Line Unique, tastes good, competitive price, and in the cathedral questions, convenient New one calorie products have no existing customer base, generic brands can make similar drinks cheaper. Marketing Diverse, and global awareness May lose focus, may not be segmented enough. Personnel International, diverse positions Possible conflicts due to so many people, possible trouble staying focused. Finance High sales revenue, high sale growth, large capital base High expenses, may have trouble balancing cash-flows of such a large operation. Manufacturing Low costs and liabilities due to outsourcing of bottling Lose control and quality standards. Research Development Continuous efforts to research trends an reinforce creativity May concentrate too much on existing products, intrapreneuralship may not be welcomed. External Factors Opportunities Threats.
Consumer/Social Huge market in the healthy products and growing market for specialized foods for ethnic groups More expensive products than Coke, such a high price may limit lower income families from buying a Pepsi product. Competitive Distinctive name, product and packaging in with regards to its markets Not entirely patentable, constant replicability by competitors. Technological Internet promotion such as banner ads and dissertation, keywords can increase their sales, and more computerized manufacturing and murder cathedral, ordering processes can increase their efficiency Computer breakdowns, viruses and hackers can reduce efficiency, and must constantly update products or other competitors will be more advanced. Plan? Economic Consumer income is high, more tend to eat out, convenience is important to U.S. Very elastic demand, almost pure competition. Legal/Regulatory High U.S.
Food Drug Administration standards eliminate overnight competitors. 126.96.36.199 Company suppliers. Suppliers form an important link in the company#8217;s overall customer value delivery system. They provide the resources needed by murder questions, the company to produce its goods and services. Supplier problems can seriously affect marketing. At present PepsiCo, Inc. Homer Odyssey Thesis? operates with over 116,000 talented and cathedral questions, innovative employees. Master? The steadily increasing business with minority and women-owned firms has improved their company#8217;s supplier base. It has also helped to strengthen the suppliers#8217; firms. 1.2.2 Competitor analysis.
Pepsi#8217;s primary competitors is Coca-cola, Coke has been winning the overall battle, but Pepsi does have its victories. Murder In The Essay? Internationally Coke#8217;s market share increased to 49.2% a year compared to Pepsi#8217;s rate, flat at 15.7%. Coke sold $12.7 billion worth of products internationally, while Pepsi#8217;s totaled $3.2 billion. From this Coke pockets $.30 for e government thesis writing, every dollar, compared to Pepsi of in the, less than $.07 per dollar. In Russia, Coke has overtaken Pepsi, which has a huge market size of master thesis, 150 million. Pepsi had a ten year lead on Coke but all is lost as Coke opened its twelfth plant in murder in the Russia in development plan essay 1996, which is staffed by locals trained in Coke#8217;s bottling university in Moscow. Despite Coke#8217;s sponsorship of the Olympics, Pepsi has had victories in the domestic market. Consider that Pepsi has been chosen as the exclusive soda for Radio City Music Hall#8217;s Christmas Spectacular, as well as other shows. Pepsi also sponsors the essay, Great Western Forum, where the Los Angeles Lakers play and they sponsor the Seattle Mariners.
Pepsi has cast off Pizza Hut, Taco Bell, and university dissertation, Kentucky Fried Chicken in an attempt to create a focused company to beat Coke. This will allow Pepsi to cathedral essay questions, now battle for fountain rights in places such as Burger King, Wendy#8217;s, and McDonalds. This is not an easy task, though, considering Coke is three times Pepsi#8217;s size in fountain sales and has ten times more salespeople. Also, Coca-Cola#8217;s Sprite has knocked Diet Pepsi out as the fourth largest US soft drink to number seven. Currently Coke, Pepsi, and writing syllabus, Diet Coke rank as the top three.
There are other soft drinks in the market; the soft drink market represents $4,798,000,000 in murder annual sales. Creative Writing Syllabus? The products fall into four main groups: colas, lemon-lime-flavored drinks, diet drinks, and other drinks shown as table 2. Table 2: Comparison of soft drink. Type PepsiCo Products Competing Products. Cola Pepsi Cocacola. Lemon-lime Mountain Dew. Diet Diet Pepsi.
Diet Caffeine Free Pepsi. Diet Caffeine Free Coke. Wild Cherry Pepsi Dr. Pepper. PepsiCo#8217;s current retail prices range depending on the convenience of the in the questions, location in which they are located and depending on the size of the soft drink container. On average, a 12 ounce can is between $0.25 $0.99, a 20 ounce plastic bottle is between $0.50 and $1.29, and a 2 liter plastic bottle is between $0.50 and $1.95. The major disadvantages regarding the competitive structure of the creative writing syllabus harvard, market lies in in the essay the fact that there are so many other competitors and homer odyssey, options such as water, coffee and juice to murder essay questions, compete for development, the same consumer.
1.2.3 Core Competency and Sustainable Competitive Advantage. Core competency is a unique set of in the cathedral essay, lasting capabilities that a company develops in key operational areas that allow it to vault past competitors. Competitive advantage the aggregation of my career plan, factors that sets a business apart from its competitors and gives it a unique image in the market. In terms of core competency, PepsiCo seeks to achieve a unique ability to: (1) Provide a distinctive, high-quality one-calorie soft drink and to provide a high-quality citrus soft drink using Pepsi Company#8217;s distinct ingredients to appeal and to excite contemporary tastes for these products and. (2) Deliver these soft drinks to the customer using effective manufacturing and distribution systems that maintain PepsiCo#8217;s quality standards. To translate these core competencies into a sustainable competitive advantage, Pepsi Co. will work closely with key suppliers and distributors to build the relationships and alliances necessary to in the cathedral questions, satisfy the high taste standards of our customers. Within the soft drink industry, a major trend to development letter, capitalize on is healthier soft drinks. The market for murder, healthy soft drinks is huge and pay for an essay, growing among American and international consumers alike. Along with a large market, many opportunities have arisen due to recent technological advances. In The Cathedral Essay? New research has brought to business letter, Pepsi a lower calorie sweetener than aspartame allowing for an even healthier diet drink.
Also technology on the Internet has revolutionized the promotional process. By using banner ads and keyword ads, Pepsi Co. can reach a higher number of in the essay questions, audiences and yet and the same time have more specific and targeted segments. A final factor that is providing an ideal situation to introduce a new product is that consumers are tending to eat out more often due to the fact that economically, income is high. This will help to university dissertation, increase the company sales of beverages to restaurants. All of these positive industry factors combined create an exemplary context in which to in the cathedral, launch new healthy soft drink products. Writing Harvard? Segment the market. One of the most important principles of marketing involves identifying, and murder in the cathedral essay, understanding, the needs of particular groups of customers.
This concept is dissertation, called segmentation. How the Pepsi segment the cathedral, market, and odyssey, analyze the essay questions, customer? What#8217;s Pepsi target market? 1 Marketing and Product Objectives. PepsiCo#8217;s marketing intent is to take advantage of its brand potential while. building a base from which revenues can be generated. These are detailed in the three focus areas below: Current markets expand brand and flavor, increase customer awareness through promotion, coupons and in store displays. New markets healthier soft drink market and target ethnic groups. New products one calorie soft drinks (Pepsi ONE) lighter colored soft drinks (Sierra Mist) Green product-smart spot and Lipton. Initially these new products will be introduced on college campuses as test markets then will be distributed nationally within 2 months and distributed globally within 2 years.
2 Customer analysis. Customer analysis needs to know customer needs; customer (user) needs refer to the needs the product type is able to satisfy for the customer. PepsiCo has an extremely large customer base due to the wide spread popularity of soft drinks. It is therefore necessary to to write, segment the market and look at particular trends in the soft drink market. Murder In The Cathedral Questions? There are two key trends in the soft drink market, which are the growing demand for healthier soft drinks and homer thesis, the mostly untapped market of targeting ethnic groups with specific products regarding their interests, shown as following table. Table 3: Trends in the soft drink market. Information Healthier Drinks Ethnic Marketed Drinks. How to grow this segment Need to murder cathedral, attract men and a younger audience without excluding females Target the business manager cover letter, each specific market with products and advertising designed around their wants (ex. Essay Questions? Research has shown that African Americans in general prefer lighter colored soft drinks such as Mellow Yellow (99%) and Slice (73%)) Who is the main target market The younger generation is the marketing business cover letter, prime target for healthier soft drinks, a key reason for this is that many younger consumers do not drink coffee but prefer drinks such as Pepsi or Mountain Dew to give them a boost African Americans (who represent 1 of 7 soft drink customers) and Hispanic Americans (who#8217;s population is growing and consists of one of the largest growing markets) How to market these products Show how they benefit the customer, give full nutritional information Keep the advertising relevant, but don#8217;t try to hard. Factors leading to the rise of questions, this trend Less consumption of my career development plan essay, alcohol: 4 out of questions, 10 people do not drink alcoholic beverages, even drinkers do not drink all the time (ex. Designated drivers, pregnant women, those who cut down for syllabus harvard, health reasons) Marketing research has shown that not all American#8217;s prefer the same soft drinks, the population growth of minorities in murder in the questions America has created a growth in their related market size.
3 Target market. For PepsiCo every individual in the international market with a middle class status can be considered a potential consumer. Though, in order to cover, target specific markets, PepsiCo divides the target market into the following market segments: Consumers under the age of 18: This is when PepsiCo is murder in the cathedral essay questions, marketing to a younger generation. These potential customers still live at home with parents. They rely heavily on parents to purchase the product for them.
In this segment, PepsiCo is creative, trying to capture brand awareness. Consumers between the ages of 18 to 24: PepsiCo is still marketing to a younger generation, but these customers are either in college, moving away from murder in the cathedral essay, home, and/or starting new jobs. Odyssey? In this segment, Pepsi Co. is trying to capture brand awareness and loyalty. Cathedral Essay Questions? Consumers between the development cover, ages of 25 to cathedral, 34: PepsiCo is marketing to customers who are established in their job market and who are starting families. In this segment, loyalty has already been established. Consumers between the ages of 35 to 49: PepsiCo is marketing to customers, who are an established market, one in which brand loyalty has already been sustained. These customers are loyal customers and pay for someone to write an essay, are routine Pepsi drinkers. Consumers age 50 and up: Again, this is a market in which customers are established, and cathedral, brand loyalty has been sustained. These customers are loyal customers, and only drink Pepsi products. Previously customers concentrating on health had to settle for a less appealing taste to uphold their diet.
Now the new one calorie drink that Pepsi offers (Pepsi ONE) brings a great taste but is healthier than other diet drinks because it is only one calorie. The name Pepsi ONE also helps to give the someone an essay, product positioning because the consumers can immediately relate the name to the benefits of the product one-calorie. Finally, the in the, color of the product package helps position the product. To Write An Essay? Regular colas are usually a bold color, while diet colas are often white and diet caffeine free colas are usually gold. Pepsi One is in a silver can which tells consumers that the product is still a diet drink, but a different diet drink. Sierra Mist, a new lemon-lime flavored soda, has no caffeine and has been described by consumers as fresher, cleaner and less syrupy sweet than other sodas like it. Sierra Mist is to be positioned as a new age soda with marketing, packaging and advertising concentrating on its refreshing taste. Marketing mix analysis. Murder Questions? From above analysis we know that PepsiCo is one of the world#8217;s largest food and beverage companies with annual revenues of $29 billion. Its principal businesses include: Frito-Lay snacks; Pepsi-Cola beverages; Gatorade sports drinks; Quaker foods and Tropicana juices.
Its portfolio includes 16 brands that each generates $1 billion or more in annual retail sales. PepsiCo brands are available in nearly 200 countries and territories. Why Pepsi has strongest sale growth every year? Doing possess high market share in many countries around world? The major reason of syllabus harvard, success is having the comprehensive marketing campaign, establishing effective market mix strategy that company put various controllable factors: the product, price, promotion, and place together to satisfy its target customer. Bellowing the explanations of cathedral, market mix is using by e government master thesis writing, PepsiCo. 1 Product strategy. Murder Cathedral Essay? Product strategy means the essay, need-satisfying offering of company to customer. Is it the murder in the cathedral essay questions, product really keep customer satisfied provided by PepsiCo? Below is analysis about products of PepsiCo. 1.1 Health green product.
Owing to PepsiCo constantly have been building good relationship with the dissertation, government #8212; the Food and Drug Administration (FDA) and the National Academy of Sciences. The new product developed by PepsiCo was recommended by government, and keep close eyes on market status, understanding what the products customer really need. There are some new products following recommended by government, and customer really need. 1.1.1 One calorie soft drinks Pepsi ONE. A one calorie cola flavored soft drink with the murder cathedral questions, same taste of regular Pepsi but only one calorie. 1.1.2 Lighter colored soft drinks Sierra Mist. A lemon lime flavored soft drink with a fresher, cleaner, less syrupy sweet and to write, less harsh taste that competing lemon lime soft drinks. 1.1.3 Green product-smart spot. A symbol launched in August 2004 designed to help consumers identify food and beverage choices that contribute to healthier.
1.1.4 Lipton original, new Lipton iced tea, and Lipton bag teas. Above products contain the antioxidants that scientific research has shown that antioxidants in teas, fruits, and vegetables are an important part of a healthy diet. 1.2 Soft drink#8212; Individual product strategy. Murder Cathedral? Individual product is dissertation, a particular item with in a product line. In The Essay Questions? It is usually differentiated by brand. For example, Pepsi lemon, Pepsi cool, Pepsi fair, Tropicana, and Pure Tropics juices, and green tea, which was distinguish by different brand, size, taste, product line. 1.3 Different weights. Different products is sold in 20-oz and 1.5-liter and 2-liter plastic bottles, as well as 16.9-oz 6-packs and 12-packs, 1.4 Multiplybrands with different taste. Delivers vary taste with the health benefits of antioxidants.
Such as, Pepsi lemon, Pepsi cool, and development essay, the new product#8212;#8212;Lipton Iced Tea is available in murder in the cathedral four flavors: Lemon, Diet with Lemon, Green Tea with Citrus and creative writing syllabus, Diet Green Tea with Citrus. Lipton Brisk, 1.5 Providing convenience products. Murder In The Questions? Convenience products are products that consumer need, but they are unwilling to someone, spend much shopping time or effort, PepsiCo offer great convenience for its customer when they buy it. For example the shop 7-11, fair price, KFC, and so on. 1.6 Quality assurance. Quality assurance refers to the ability of product to satisfy customers really need and requirement. In terms of product quality, PepsiCo pay more particular attention to murder in the essay, it.
Each product received the high esteem according US stand, and creative writing, the new product-smart spot also received acceptance by Food and Drug Administration (FDA) and the National Academy of Sciences. Such quality assurance let its customer feel safe and health when they consumed. 1.7 Successful branding strategy. Branding strategy refers to company use of name, term, symbol, or combination of questions, these to identify a product in competitive market. Harvard? One of murder in the cathedral, successful factors of PepsiCo is main care about branding strategy.
PepsiCo combine the business manager cover letter, term and symbol. The symbol that is murder cathedral, round cycle with red, blue, and business manager letter, white color, which symbol of activity, living, and young. The term is PepsiCo that is a shortcut, easy to pronunciation, memory, and identify Pepsi brand for murder in the essay, customers from broad range of brands in odyssey food and beverage industry. Brand of PepsiCo allow people to be association with some green and health products, with enjoying the culture of murder questions, America, and with friendly relation between different countries. 1.8 Packaging strategy. Packaging is reference to provide convenient to user or store and prevent product spoilage or damage. PepsiCo provides same packaging in domestic market and overseas market. By using plastic bottle or tan with bright colures, various size and weight. Giving the safe feeling when consumers drink.
Easy to identify and promotes the brand at development cover letter the point of in the cathedral questions, purchase and in use for consumer. Easy and convenient to carry, handle from one point to another point for customers, wholesales, retails. Dissertation? The packaging is not pollution environment, and it is recycle material. 1.9 Product improvement and new product development strategy. PepsiCo is one of pioneers of murder essay questions, new product, regular innovated new products to replace the obsolete one, to attractive various buyers.
For example, recently, PepsiCo innovated two kinds of new product-the Lipton original iced tea and new Lipton iced tea to keep customers satisfied. Generally speaking, the syllabus, product strategy PepsiCo is in the essay, adopting that is quite effective. When customer consumed PepsiCo, simultaneous they enjoy something beyond the product, such as, service, culture, feeling, Customers get high buying value. Therefore in this case PepsiCo maintains its sale growth every year. The whole product strategy is idea strategy.
2 Price strategic. Pay For To Write An Essay? What is price? It is charged for something of value. The price is one of the in the questions, four major variables marketing manager controls. Price poison is directly affected both the sale value and pay for to write, company profit. 2.1 Adopting sales oriented. Such strategy refers to seek some level of unit sales, dollar sales, or market share, without referring to murder essay, profit. PepsiCo adopt sales oriented strategy, to taking great market share, increasing the sale growth, establishing flexible price strategy according to different region of different countries, weights, size, packaging, For example, market consumer price is from$4.0 to e government master thesis, 5.0 per tan, in Singapore, the finally consumption price is $1.00 per bottle with 8.5.FL.OZ.(250mil).In China. The new product is murder in the cathedral questions, also under reasonable price. The characteristic of sale oriented is writing harvard, providing low price as possible to market to increase sale value and market share. But it doesn#8217;t mean company makes profit.
Market research says that 81% of soda drinkers think that it should cost $1.00 for a single 12oz serving of soda. Pepsi is priced slightly higher than its main competitor Coca-Cola but is till in cathedral questions line with the majority of the industry#8217;s prices. Pricing mainly depends on the location where the soft drink is purchased, as shown in the following table. Development Plan Essay? Table 4: Price listing. Location Purchased Convenience Store or Gas Station Vending Machine Fountain drink or Restaurant Warehouse or club Store Super Market or Retail Store.
12 oz. Serving $0.69 $0.50 $0.80 (depending on convenience of location) $0.30 $0.90 $0.30 $0.50. Murder In The Cathedral? 2.2 Recommending strategy-status quo oriented. The idea price strategy is the status quo oriented. This oriented should earn more profits by keeping your price not change, just change another area, for example, the promotion strategy, to meet extremely competition in market, and dissertation, Should have high return on murder in the questions new products investment. 3 Promotion strategy. Promotion strategy is writing syllabus harvard, referring to murder essay questions, communication information between sellers and creative writing syllabus, potential buyers or others in the channel in order to influence attitudes and in the cathedral, behavior. Marketing Development Manager Cover Letter? The effective promotion strategy makes big contribution to success of PepsiCo.
There are some explanations in detail below following: 3.1 Using internet- website of company. Pepsi as possible cooperate with world wild web, establishing the different website, for example, www.pepsico.com. www.pepsiword.com.www.lipton.com,and so on. To communication with million of essay questions, consumers around word. By this way, PepsiCo should be able to obtain various market information. 3.2 Multiply way to Advertisement.
Taking advantage of multimedia, for instance, the TV program. News paper. By using that programs should push the brand familiar to people, for having high market share and sale value. 3.3 PepsiCo -activity sponsor. PepsiCo is activity to involve many sponsor events, and as possible cooperate with some companies that have well prestigious. By this way main increase the imaging of company, enhancing the brand into people. Creating the concept of pay for, top brand to consumers. In The Cathedral? 3.3.1 Sponsor sport events.
PepsiCo is activity as one sponsor around the someone, word. It often involved some sport events, for instance, World cup, Euro cup, Olympic. 3.3.2 Involved some social events. For example, the overwhelming and tragic devastation caused by tsunamis in murder essay questions Southeast Asia defies imagination. PepsiCo make humanitarian aid. Product donations #8212; especially Aquafina #8212; where fresh water is in critical demand. Cash donations, and a generous donation. Essay? PepsiCo International worked with its local partners together to murder in the cathedral questions, support emergency food canteens and dissertation, water purification systems in Banda Aceh. 3.3.3 Cooperated with famous company Toyota.
Toyota. prsti New York, October 21, 2004 The National Minority Supplier Development Council (NMSDC) presented PepsiCo and essay questions, Toyota Motor Manufacturing North America, with its prestigious #8220;Corporation of the Year#8221; Award on October 20th at its Conference in Washington, D.C., in creative harvard recognition of both companies#8217; exemplary achievements in the area of minority business development. 3.3.4 Many programs in support of education. Murder In The Cathedral Questions? Working together, PepsiCo and America on the Move® have launched Balance First®, lesson plans that teach children the concept of homer, energy balance. Murder Essay? The Balance First lesson plans have reached 2.5 million elementary school children to my career development, date. 3.4 Be guider of potential customer. Owing some people doesn#8217;t know what kinds of food contain health elements within, and how many calories should be intake. Under such situation PepsiCo to be one guider for its potential customer, let people to consumption of essential nutrients like fiber and potassium and recommend people increase their intake of whole grains, fruits and vegetables.
Giving some conscious. From above promotion strategy shown that PepsiCo main use the website, multimedia, and cathedral questions, sponsor some events. The multimedia and website is most effective and fast transporter. The sponsor program that should boost company prestigious, and improving the company imagine in development extremely competitor market. 4 Place strategy. The place strategy is making the right goods and services available in the right quantities and at the right locations, when customers want them.
Right product, reasonable price, PepsiCo already had, how about the place strategy? PepsiCo main adopts alternative distribution channels to sale its products in market, direct and indirect method. 4.1 Distribution channel. Pepsi-Cola are distributed through PepsiCo distribution centers. The distributor delivers it to the grocery retailers, vending companies, restaurants, and warehouse/club stores. The distribution segments can be broken down into the following: Convenience Stores and Gas Stations: 12% of the market. Vending Companies: 11% of the market. Restaurants: 20% of the market. Warehouse/Club Stores: 6% of the market. Super Markets and Retail Stores: 51% of the market. Murder Cathedral? In order to homer odyssey thesis, produce sales to in the essay questions, increase, we plan to mass distribute Pepsi ONE and Sierra Mist to the Virginia Tech campus.
Here we will place the soft drinks in vending machines, campus-dining halls, education facilities, and at various athletic events. We strongly believe that this will create brand awareness and customer loyalty with the age group of 18 to 24. 4.2 Using internet, e commerce. Pepsi also major depend on by using internet and e-commerce. This way is very effective and quickly boost product into market, and will fast enforce company reputation and brand, let million of people around word to know PepsiCo, creating many business chances. Generally speaking, the successful factors of PepsiCo main come from two elements.
One reason is providing product and service really satisfy its consumers#8217; requirements, and fulfill the an essay, company goal. Another reason is also totally accomplishes the whole economic, technological, environmental, and social objectives. Pepsi has built a reputation around the world as a major player in the soft drink market as well as the leader in the snack food industry. This has been done by murder cathedral essay, creating a wholesome environment for my career development essay, their customers all the while maintaining its integrity. Cathedral Essay? Currently they are facing stiff competition from Coca-Cola, but with their various marketing ventures, Pepsi is poised to give Coke a definite battle in the future as to which cola consumers want. PepsiCo#8217;s success is the e government writing, result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of their people. Their overriding objective is to increase the value of their shareholders#8217; investment through integrated operating, investing and financing activities. Their strategy is to concentrate their resources on murder in the essay growing their businesses, both through internal growth and carefully selected acquisitions. Their strategy is master, continually fine-tuned to address the opportunities and risks of the global marketplace. The corporation#8217;s success reflects their continuing commitment to essay, growth and pay for someone an essay, a focus on those businesses where they can drive their own growth and create opportunities.
I. Dates of meetings: 27 Feb 2005. List of murder essay, attendance at meetings: Lijiao, Wang Chongjun, Zhao Yanan. Topics discussed at meetings: Industry analysis, market environment, Action to be taken: Study from book and doing research then type in the computer. Division of work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Problems encountered and university dissertation, resolved: Discussion not consistent for each of member, trying to fine a proper way to combine all ideas. II.
Dates of meetings: 5 Mar 2005. List of attendance at meeting: Lijiao, Wang Chongjun, Zhao Yanan. Murder In The? Topics discussed at meeting: Market segmentation. Action to be taken: Study from book and doing research then type in the computer. Division of work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Problems encountered and resolved: Pepsi doing international business, don#8217;t know focus which country, select America and e government, China both are familiar for us. III. Dates of meetings: 9 Mar 2005. List of cathedral essay, attendance at meeting: Lijiao, Wang Chongjun, Zhao Yanan. Topics discussed at meeting: Marketing mix. Action to be taken: Study from book and doing research then type in business development cover letter the computer.
Division of in the cathedral essay questions, work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Conclusion: Each member has different thinking and ideas, after discussed and odyssey, doing research, we memorize more definition and understanding marketing plan process. Alejandrino J. Ferreria (2004), Entrepreneur#8217;s helpline, Pearson Education South Asia Pte Ltd. In The Cathedral? Burton, Carrol Wall (2002), Quantitative methods for business economics, 2nd edn, Pearson Education Limited, England. David A. Kirby (2003), Entrepreneurship, McGraw-Hill Education, UK. To Write An Essay? Hisrich D., Peters P. Shepherd A. (2005), Entrepreneurship, McGraw-Hill/Irwin, New York.
Kotler Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey. Quester, Mcguiggan, Perreault Mccarthy (2004), Marketing, 4th edn, McGrw-Hill, Australia. Zimmerer Scarborough (2002), Essentials of entrepreneurship and small. business management, 3rd edn, Pearson Education International, New Jersey. www.pepsico.com Login date: 18/2/2005. www.pepsiword.com Login date: 18/2/2005. www.prnewswire.com Login date: 18/2/2005. http://www.greenvillepepsi.com/frames2/caleb.htm Login date: 25/2/2005. http://www.angelfire.com/tn/traderz/pepsi.html Login date: 25/2/2005. http://www.angelfire.com/ga/struitt/pepsi.html Login date: 25/2/2005. http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 Login date: 25/2/2005. In The? The strait time newspaper, published on 17/2/2005. Master Writing? Is this the perfect essay for you? Save time and order Analysis of Pepsi-cola Co. Murder Cathedral Essay? essay editing for only $13.9 per page.
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